Webinar marketing: one hour of live content becomes pipeline

We are tool-agnostic: HubSpot Events, Zoom, ON24 or comparable solutions – what matters is the integration into your CRM, so every registration and replay pull becomes a contact with history.

It is not the mass but the qualification that counts: 50 highly relevant decision-makers beat 500 random registrations. We optimise the promotion for your ICP, not for the raw attendee number – the pipeline value per webinar is the KPI.

They automatically get the replay in their own email journey – with a reminder, slide decks and a clear next step. The replay becomes evergreen content that keeps generating leads for many quarters.

As a rhythm we recommend 1–2 webinars per month plus the evergreen replays. That keeps the funnel steadily filled without having to plan a new format every time.

Both. Many clients moderate themselves – we provide structure, script, tech and the whole promotion. Others let us run the entire operation, including moderation. In the first call we say honestly what serves you better in your situation.

It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.

Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.

Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.

One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.

Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.

Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.

We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.

The replay and the automated follow-up journey turn a one-off live event into evergreen content that keeps generating registrations, qualification and pipeline for many quarters – without a new production or moderation. On the workload side: Promotion, invites, reminders, replay delivery and the engagement-based routing logic run on workflows. Your team moderates and decides – the entire surrounding operation runs itself. We show the concrete calculation for your setup in the first call.