Digital PR: when independent sources talk about you, you sell more

Digital PR is measurable: we do not count press releases, but backlinks, brand mentions, share of voice and the pipeline that results from it. And every source is handed to your CRM – PR is a lead channel for us, not a vanity exercise.

Yes – with a different understanding: B2B influencers are industry experts and thought leaders, not lifestyle stars. Their recommendation carries enormously in the buying process because it counts as independent. We curate collaborators by relevance to your ICP, not by reach.

On four levels: backlinks (authority), brand mentions & share of voice (perception), qualified leads from sources (pipeline) and their revenue. That runs in the same tracking as the rest of your channels – so PR is comparable to paid and SEO.

Yes. Quality backlinks and brand mentions are a core ranking factor (E-E-A-T). Digital PR is therefore the organic lever that strengthens the SEO work – without a single euro of media budget.

Mentions and backlinks usually after 6–12 weeks, the pipeline effect over a quarter. We set measurement points from day one so you can see which sources pay off and which do not.

It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.

Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.

Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.

One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.

Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.

Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.

We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.

Mentions, backlinks and new contacts from PR are automatically tracked and handed to the CRM – turning PR into a calculable lead channel instead of a vanity exercise. The backlinks additionally lower the cost of every organic traffic via SEO. On the workload side: Reputation monitoring, response drafts and mention reporting run automatically. Your team only answers the cases that need a human – the rest runs in the system. We show the concrete calculation for your setup in the first call.