What is included
- Campaign strategy across Google Ads, Meta & LinkedIn ads with a clear ROAS/CPA target
- Feed & Performance Max setup, shopping feeds, audience research, budget control
- Server-side tracking & conversion API (Meta CAPI, Google) for clean data
- Landing page message match and A/B testing culture across channels
- Reporting that marketing and finance both understand – per channel and aggregated
- Budget control by margin, not by clicks
Cost savings & workload
Lower click costs, more revenue – the system optimises along.
Cost savings through automation
Up to 20% less wasted budget
Automated bid steering and budget distribution prevent overbidding, unqualified clicks and creative fatigue before they eat the margin. The budget flows to what demonstrably drives revenue – not to what feels cheap.
Workload reduction
No more daily budget checks
Bid adjustments, budget checks and ad variants run automatically. Your team spends its time on strategy and offers, not on the dashboard – reacting to numbers instead of producing them first.
Effect size depends on starting point, team size and tool stack – the concrete figure we name in the audit.
Optional: in 24/7 operation, driven by agents
This service can be operated continuously by an agent stack: budget, data, tests and delivery run on autopilot and your team shrinks to strategy and decisions. An agent stack is an option with us, not a must – we deliver the same service fully manually or in hybrid mode as well. Details below.
Autonomous agent organisation · Performance Marketing
Performance Orchestrator
Campaigns that optimise themselves – around the clock.
As a performance marketing agency we do not just launch your Google, Meta and LinkedIn campaigns – we run them with a team of agents. Budget, bids, audiences and reporting run as one continuous loop: observe, decide, execute. Your team no longer has to handle day-to-day operations – it only steers strategy and budget frames.
6 specialists on 24/7 duty – each accountable for one KPI
Budget Agent
● runs 24/7
KPI: ROAS per euro
Performance Agent
● runs 24/7
KPI: CPA vs. target
Keyword Agent
● runs 24/7
KPI: quality score
Ads Agent
● runs 24/7
KPI: CTR per channel
Pacing Agent
● runs 24/7
KPI: budget utilisation
Anomaly Agent
● runs 24/7
KPI: response time
all results flow in
new rules back into the agent stack – the cycle starts again
How to read the diagram: at the top, the orchestrator – it decides which actions run. Below, the agents work 24/7, each accountable for exactly one KPI. All results flow down into the self-learning loop (01 Measure → 02 Analyse → 03 Learn → 04 Apply). The new rules that emerge return into the stack via the left line – so the system gets better every week without anyone fine-tuning by hand.
The agent stack in detail
Every agent works 24/7 in the background: it consumes specific data, produces decisions or content from it and is accountable for exactly one metric.
Budget Agent
runs 24/7Distributes budget daily across channels, campaigns and bid strategies – by ROAS and margin, not by habit.
- consumes
- ROAS, CPA and margin data per channel plus pacing status
- produces
- a fresh daily budget distribution across Google Ads, Meta & LinkedIn
- KPI
- ROAS per euro
Performance Agent
runs 24/7Analyses every metric (CPA, ROAS, CAC, pipeline), spots trends early and triggers optimisations before numbers turn.
- consumes
- every campaign metric (CPA, ROAS, CAC, pipeline) in real time
- produces
- prioritised optimisations that take effect before numbers turn
- KPI
- CPA vs. target
Keyword Agent
runs 24/7Continuously researches search volume and intent, prioritises keywords by value and automatically blocks irrelevant search terms.
- consumes
- search-term reports, Search Console, competitor keywords
- produces
- keyword shortlists, match-type plans and negative keywords
- KPI
- quality score
Ads Agent
runs 24/7Creates and refreshes ad copy, assets and landing-page message matches – for every channel in the right format.
- consumes
- per-variant ad performance plus message-match requirements
- produces
- fresh ad copy, asset groups and extensions per channel
- KPI
- CTR per channel
Pacing Agent
runs 24/7Controls spend pacing across the day and the week: no budget left unused, no day burning it too early.
- consumes
- daily budget, hourly utilisation, conversion feeds
- produces
- hourly budget and bid fine-tuning
- KPI
- budget utilisation
Anomaly Agent
runs 24/7Monitors accounts 24/7 and flags tracking, delivery or budget spikes before they cause damage.
- consumes
- all tracking, delivery and budget signals around the clock
- produces
- alerts with root cause and suggested fix within minutes
- KPI
- response time
Automated A/B tests
A/B tests run automatically: the test agent launches variants (headline, CTA, audience, format), evaluates them for statistical significance, stops losers and promotes winners into the live campaign – without anyone having to set up a test.
Autonomy levels: who may decide what?
Autonomous – immediate
Bid adjustments within approved frames, budget shifts under threshold, new creatives from the test inventory, negative keywords. The agent executes and documents afterwards.
Orchestrator decision
Channel recommendations, test launches, re-priorisation, rule updates from the learning loop. The orchestrator compares agent recommendations, checks them against frames and decides.
Human approval
Budget increases above threshold, campaign pauses, new audiences, price and promise changes. These actions only run after approval – visible in the dashboard.
The orchestrator’s own duties
The performance orchestrator negotiates with all agents daily: it compares their recommendations, checks them against budget and margin frames, decides which actions may run immediately and which go to the approval queue – and documents every decision in a traceable way.
Orchestrator live dashboard
- ROAS per channel
- CPA / CAC trend
- Budget utilisation (pacing)
- Pipeline value from paid
- Delivery status per campaign
- Open A/B tests
The orchestrator checks these metrics hourly – deviations land in the task queue or become an approval request for the team.
Human-in-the-loop: approval required
- Budget increase > 20% per channel
- Pausing a live campaign > 24 h
- New targeting outside approved audiences
- Launching new landing pages
The agents work autonomously – up to this point. The orchestrator executes these actions only after approval. That is the difference between automation and risk.
Self-learning: the 4-step cycle behind the org chart
Every completed A/B test, every pacing hour and every daily ROAS trend feeds the learning loop: the orchestrator recalibrates its channel weights and target-CPA margins daily and writes derived rules into the standard policies of all campaign and bidding agents – week by week, its recommendations get more accurate without anyone fine-tuning by hand.
The self-learning loop turns permanently – the agent stack gets better week by week without anyone fine-tuning by hand:
Measure
All results flow in: conversions, costs, delivery rates, rankings, engagement. Without clean measurement an agent learns nothing – which is why the tracking setup is the foundation of every stack.
Analyse
The orchestrator compares results against targets and history, separates causality from coincidence (significance) and recognises which changes really had impact.
Learn
From that, new rules emerge: score weights, bid margins, fatigue thresholds, segments. The orchestrator checks every rule against the approved budget and risk frames.
Apply
The new rules enter the agent policies – from the next round, all agents work with the updated knowledge. The cycle starts again: measure, analyse, learn, apply.
Fewer heads, more output: agents take the routine – your team only steers strategy and budget frames.
Agents are an offer, not a must – you choose the automation level
We deliver every one of these services fully manually as well. The agent stack is one option – and you can switch between the modes at any time without losing your setup or your results.
Fully manual
Classic service: our operational team executes every action personally – setup, operation, reporting. The same quality, fully human operation, maximum control.
Hybrid
Agents take routine, monitoring and 24/7 continuous testing; your team and our operational team decide, prioritise and fine-tune. The most chosen mode.
Autonomous with approvals
The agent stack runs fully through – critical actions (budget, audiences, promises) only after your approval in the dashboard. Maximum output, clear accountability.
All three modes use the same systems architecture – you can switch between them at any stage.
A look into the 24/7 operation: our agent dashboard
This is what operation looks like when this service stack runs on autopilot: orchestrator, KPIs, running A/B tests and your approvals – as an interactive preview with sample data.
Who this service is for
Mid-market with a clear growth goal
20–500 employees who want to turn more traffic into more qualified leads and more closes – without overwhelming sales.
Teams juggling several scattered tools
CRM, email, ads and analytics run side by side. We bring them into one system with a single source of truth.
Companies in DACH + international markets
Same systems architecture, local market logic for Italy, Spain, France, the UK – measured in one report.
How the delivery runs
- 01
Audit & target picture
We analyse data quality, existing processes and KPIs – honestly, with numbers. The result: a shared target picture and a prioritised roadmap.
- 02
Build in milestones
Implementation in clearly prioritised stages – each with a measurable goal. You always see what is going live and what it delivers.
- 03
Operation & scaling
We observe, test and optimise continuously. Monthly reporting, clear KPIs, no black box – scaling follows the numbers, not gut feeling.
Typical starting situations we solve
These patterns keep coming up in our audits. If one of them fits, a conversation is almost always worth it.
Leads come in, but nobody knows if they are good – no scoring, no priority.
The CRM is half-set-up and nobody dares to touch it – the data is incomplete.
Emails are sent, but delivery, open and click rates are weak.
Tracking is broken or missing – attribution is guesswork instead of facts.
What we deliver – concretely
Measurable KPI roadmap
Clear goals per milestone – from lead source to revenue. We name the numbers that should change before we start.
GDPR, consent & data hygiene
Compliance is part of every setup: consent, deletion concepts, clean data – no retrofitting after the data-protection audit.
Documentation & handover
Everything documented: setups, workflows, logic. Your team can keep working independently after the collaboration – no lock-in.
Frequently asked questions
From what budget does performance marketing make sense?
The math runs on CPA and ROAS – not on spend. Below a certain volume we prefer to test one channel properly (usually Google Search or Meta) instead of three half-way. From what budget it pays off for you, we check in the first call based on your margins and target CPAs.
Why server-side tracking?
Browser blockers and iOS policies cost classic tracking setups up to 30% of their signals. Server-side tracking (Meta CAPI, Google Enhanced Conversions) restores the data and makes optimisation more reliable – that is the difference between "runs" and "scales".
Google Ads, Meta or LinkedIn – which channel do we start with?
It depends on intent and audience: search intent (B2B queries) → Google Ads; scaling and retargeting → Meta; high ACV in B2B → LinkedIn. We start focused on the channel with the shortest learning curve and add more when the data speaks.
What makes performance marketing different with you than with other agencies?
Three things: (1) Every campaign is wired into CRM and email journeys – a lead without follow-up is a lost click. (2) We optimise for ROAS and pipeline, not clicks. (3) Tracking setup is part of the offer, not an extra.
How quickly do we see results?
First signals usually after 2–4 weeks, a reliable ROAS decision after about 6–8 weeks. We set milestones from day one so you know what comes when – and what we adjust when a number does not pull.
Do we need our own creatives?
We deliver structure, hypotheses and tests. Production can be done by your team or a partner we bring in. What matters is a recurring rhythm of new variants – not a one-shot design.
What does Performance Marketing cost with Core Online Marketing?
It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.
How quickly will we see first results from Performance Marketing?
Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.
Do you work with our existing tool stack?
Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.
Do we need dedicated staff on our side for this?
One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.
Are you set up for international markets (e.g. Italy, Spain, the UK)?
Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.
Do you also run the ongoing operation, or just the setup?
Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.
How do you handle legacy data and historical content?
We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.
What concrete cost savings and workload reduction does Performance Marketing bring?
Automated bid steering and budget distribution prevent overbidding, unqualified clicks and creative fatigue before they eat the margin. The budget flows to what demonstrably drives revenue – not to what feels cheap. On the workload side: Bid adjustments, budget checks and ad variants run automatically. Your team spends its time on strategy and offers, not on the dashboard – reacting to numbers instead of producing them first. We show the concrete calculation for your setup in the first call.
Performance Marketing: Let us calculate what it is worth for you
30 minutes, no strings. We look at your numbers and show where the lever is.
Request a call30 minutes, no strings. No pitch – we look at your data.