Video marketing: visibility that explains itself in motion

No. We deliver concept, script, format design, editing and distribution. The shoot is handled by our team or a partner we bring in. What matters is a recurring format system with clear tracking – not a single, perfectly produced video.

For paid video ads usually after 4–8 weeks (ROAS/conversion data). Organic video SEO (YouTube) takes 2–4 months. We set measurement points from day one: video plays, engagement and the leads that follow in the CRM.

Very much so. The more complex the product, the stronger the lever: an explainer video lowers friction in the sales conversation, and short-form content on LinkedIn turns experts into visible decision-makers. For B2B, video is above all a trust and explanation tool – not just reach.

Yes. We build a master format and localised cuts for Italy, Spain, France and the UK – with the same tracking base. That scales reach internationally without complicating the system.

Video plays and engagement are tracked as events and passed to the CRM: whoever watches a video to the end starts a different email journey than whoever leaves after 10 seconds. That turns video into a qualification signal, not just reach.

It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.

Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.

Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.

One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.

Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.

Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.

We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.

A recurring video format is automatically cut into shorts, paid variants and replay teasers and distributed across all channels. That turns one production into reach across website, social, paid and SEO – without five separate production runs. On the workload side: Captions, format re-cuts and distribution run automatically, and video plays are passed to the CRM as events. Your team plans the topics, the system runs the variant battle and measures what qualifies. We show the concrete calculation for your setup in the first call.