Marketing strategy: the system first, then the traffic

That is a fixed-price project. In the first call you get a concrete range and a milestone roadmap – no strings attached. The duration is typically 3–6 weeks, after which the operational implementation begins.

We implement. A strategy that ends only as a PDF brings nothing. We build the funnel architecture, plan the tool stack and the KPIs – and run the operational implementation ourselves. Strategy and operation come from one source.

Typically 3–6 weeks: we start with an audit, develop the target picture, the funnel and martech architecture, and the KPI and budget models – and deliver a prioritised roadmap with measurable goals per milestone.

Yes. We recommend by fit and cost, not by partner discounts. If your existing tool makes sense, we keep it; if not, we advise on switching. The tool stack serves the system, not the other way round.

A documented funnel architecture, a martech plan, a KPI and budget model, and a prioritised roadmap – all in your documents, without lock-in. Your team can continue independently afterwards, or we take over the operation.

It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.

Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.

Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.

One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.

Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.

Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.

We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.

A clear funnel and channel strategy prevents budget from flowing into channels that do not carry the funnel. Automated KPI monitoring flags deviations before they cost margin – so the plan stays real instead of being reinvented every six months. On the workload side: KPI tracking, forecast and the monthly strategy review are generated automatically from the same data base. Your team makes directional decisions based on current numbers – instead of spending weeks assembling the report. We show the concrete calculation for your setup in the first call.