What is included
- Building and running partner programs (own + networks)
- Tracking, commissioning logic and clean attribution
- Fraud detection and quality controls for partners
- Onboarding and performance management of top partners
- Commission strategy by margin and lifetime value
Cost savings & workload
Commissions that calculate – and pay – themselves.
Cost savings through automation
No duplicate payments, no miscalculation
Automated commission calculation and settlement eliminate spreadsheet errors, duplicate payments and partner disputes. Every commission euro is fully traceable – before and after the payout.
Workload reduction
Payouts run on workflows
Tracking, partner communication and payout reports run on workflows. No more manual copy-paste into payment tools: your team nurtures partnerships instead of paperwork.
Effect size depends on starting point, team size and tool stack – the concrete figure we name in the audit.
Optional: in 24/7 operation, driven by agents
This service can be operated continuously by an agent stack: budget, data, tests and delivery run on autopilot and your team shrinks to strategy and decisions. An agent stack is an option with us, not a must – we deliver the same service fully manually or in hybrid mode as well. Details below.
Autonomous agent organisation · Affiliate Marketing
Affiliate Orchestrator
Partner programme on autopilot.
Affiliate marketing runs on volume and trust. Our orchestrator coordinates agents for partner recruitment, fraud checks and commission settlement – keeping the partner programme stable as the partner count grows.
4 specialists on 24/7 duty – each accountable for one KPI
Partner Agent
● runs 24/7
KPI: active partners/month
Fraud Agent
● runs 24/7
KPI: fraud rate
Commission Agent
● runs 24/7
KPI: deviation rate
Performance Agent
● runs 24/7
KPI: partner ROI
all results flow in
new rules back into the agent stack – the cycle starts again
How to read the diagram: at the top, the orchestrator – it decides which actions run. Below, the agents work 24/7, each accountable for exactly one KPI. All results flow down into the self-learning loop (01 Measure → 02 Analyse → 03 Learn → 04 Apply). The new rules that emerge return into the stack via the left line – so the system gets better every week without anyone fine-tuning by hand.
The agent stack in detail
Every agent works 24/7 in the background: it consumes specific data, produces decisions or content from it and is accountable for exactly one metric.
Partner Agent
runs 24/7Recruits new partners along the target audiences, manages onboarding and keeps communication templates up to date.
- consumes
- partner performance, audience profiles, onboarding status
- produces
- new partner outreach, onboarding flows, current templates
- KPI
- active partners/month
Fraud Agent
runs 24/7Checks traffic, cookie behaviour and conversion patterns for fraud signals and automatically blocks suspicious sources.
- consumes
- traffic patterns, cookie behaviour, conversion anomalies
- produces
- automatic blocking of suspicious sources plus fraud reports
- KPI
- fraud rate
Commission Agent
runs 24/7Settles commissions correctly, reconciles tracking data with finance and reports deviations immediately.
- consumes
- tracking vs. finance data, commission agreements
- produces
- reconciled settlements with immediate deviation alerts
- KPI
- deviation rate
Performance Agent
runs 24/7Ranks partners by ROI and LTV, steers budget and bonus logic and recommends exits or scale-ups.
- consumes
- ROI and LTV data per partner and channel
- produces
- budget and bonus recommendations, scale-up and exit plans
- KPI
- partner ROI
Automated A/B tests
A/B tests run automatically: landing pages, offers and bonus structures are variant-tested per partner channel – conversion and LTV data decide on scaling.
Autonomy levels: who may decide what?
Autonomous – immediate
Bid adjustments within approved frames, budget shifts under threshold, new creatives from the test inventory, negative keywords. The agent executes and documents afterwards.
Orchestrator decision
Channel recommendations, test launches, re-priorisation, rule updates from the learning loop. The orchestrator compares agent recommendations, checks them against frames and decides.
Human approval
Budget increases above threshold, campaign pauses, new audiences, price and promise changes. These actions only run after approval – visible in the dashboard.
The orchestrator’s own duties
The affiliate orchestrator keeps the partner programme in balance: it checks partner performance against fraud signals, steers commission and bonus logic by ROI and makes sure no partner payout is released before fraud checks and reconciliation pass.
Orchestrator live dashboard
- Partner ROI per partner
- New partners / onboarding status
- Fraud flags (open)
- Commissions (planned vs. paid)
- LTV per partner channel
- Click-to-conversion rate
The orchestrator checks these metrics hourly – deviations land in the task queue or become an approval request for the team.
Human-in-the-loop: approval required
- Payouts above threshold
- Excluding a partner
- Changing bonus structure
- Approving a new partner product category
The agents work autonomously – up to this point. The orchestrator executes these actions only after approval. That is the difference between automation and risk.
Self-learning: the 4-step cycle behind the org chart
The orchestrator learns from each partner’s ROI trajectory: which partner types deliver sustainable conversions, which show fraud patterns – from that it automatically recalibrates bonus logic and risk thresholds and spots new partner opportunities from market trends before they show up in the numbers.
The self-learning loop turns permanently – the agent stack gets better week by week without anyone fine-tuning by hand:
Measure
All results flow in: conversions, costs, delivery rates, rankings, engagement. Without clean measurement an agent learns nothing – which is why the tracking setup is the foundation of every stack.
Analyse
The orchestrator compares results against targets and history, separates causality from coincidence (significance) and recognises which changes really had impact.
Learn
From that, new rules emerge: score weights, bid margins, fatigue thresholds, segments. The orchestrator checks every rule against the approved budget and risk frames.
Apply
The new rules enter the agent policies – from the next round, all agents work with the updated knowledge. The cycle starts again: measure, analyse, learn, apply.
Fewer heads, more output: agents take the routine – your team only steers strategy and budget frames.
Agents are an offer, not a must – you choose the automation level
We deliver every one of these services fully manually as well. The agent stack is one option – and you can switch between the modes at any time without losing your setup or your results.
Fully manual
Classic service: our operational team executes every action personally – setup, operation, reporting. The same quality, fully human operation, maximum control.
Hybrid
Agents take routine, monitoring and 24/7 continuous testing; your team and our operational team decide, prioritise and fine-tune. The most chosen mode.
Autonomous with approvals
The agent stack runs fully through – critical actions (budget, audiences, promises) only after your approval in the dashboard. Maximum output, clear accountability.
All three modes use the same systems architecture – you can switch between them at any stage.
A look into the 24/7 operation: our agent dashboard
This is what operation looks like when this service stack runs on autopilot: orchestrator, KPIs, running A/B tests and your approvals – as an interactive preview with sample data.
Who this service is for
Mid-market with a clear growth goal
20–500 employees who want to turn more traffic into more qualified leads and more closes – without overwhelming sales.
Teams juggling several scattered tools
CRM, email, ads and analytics run side by side. We bring them into one system with a single source of truth.
Companies in DACH + international markets
Same systems architecture, local market logic for Italy, Spain, France, the UK – measured in one report.
How the delivery runs
- 01
Audit & target picture
We analyse data quality, existing processes and KPIs – honestly, with numbers. The result: a shared target picture and a prioritised roadmap.
- 02
Build in milestones
Implementation in clearly prioritised stages – each with a measurable goal. You always see what is going live and what it delivers.
- 03
Operation & scaling
We observe, test and optimise continuously. Monthly reporting, clear KPIs, no black box – scaling follows the numbers, not gut feeling.
Typical starting situations we solve
These patterns keep coming up in our audits. If one of them fits, a conversation is almost always worth it.
Leads come in, but nobody knows if they are good – no scoring, no priority.
The CRM is half-set-up and nobody dares to touch it – the data is incomplete.
Emails are sent, but delivery, open and click rates are weak.
Tracking is broken or missing – attribution is guesswork instead of facts.
What we deliver – concretely
Measurable KPI roadmap
Clear goals per milestone – from lead source to revenue. We name the numbers that should change before we start.
GDPR, consent & data hygiene
Compliance is part of every setup: consent, deletion concepts, clean data – no retrofitting after the data-protection audit.
Documentation & handover
Everything documented: setups, workflows, logic. Your team can keep working independently after the collaboration – no lock-in.
Frequently asked questions
From when does our own affiliate program pay off?
From the point where CAC pressure is real and a product with recurring margin exists – typically from mid volume. We calculate in the first call whether it pays off for you.
How do you handle fraud?
Rule-based detection, manual spot checks and clear partner rules with escalation levels. That is part of ongoing operation, not a one-off setup.
Network or own program?
Both: networks (Awin, Commission Junction etc.) bring volume quickly, an own program brings margin and control. We usually start with network + parallel build of the own program for top partners.
What does Affiliate Marketing cost with Core Online Marketing?
It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.
How quickly will we see first results from Affiliate Marketing?
Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.
Do you work with our existing tool stack?
Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.
Do we need dedicated staff on our side for this?
One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.
Are you set up for international markets (e.g. Italy, Spain, the UK)?
Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.
Do you also run the ongoing operation, or just the setup?
Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.
How do you handle legacy data and historical content?
We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.
What concrete cost savings and workload reduction does Affiliate Marketing bring?
Automated commission calculation and settlement eliminate spreadsheet errors, duplicate payments and partner disputes. Every commission euro is fully traceable – before and after the payout. On the workload side: Tracking, partner communication and payout reports run on workflows. No more manual copy-paste into payment tools: your team nurtures partnerships instead of paperwork. We show the concrete calculation for your setup in the first call.
Affiliate Marketing: Let us calculate what it is worth for you
30 minutes, no strings. We look at your numbers and show where the lever is.
Request a call30 minutes, no strings. No pitch – we look at your data.