What is included
- Technical & on-page SEO: crawl, indexing, Core Web Vitals, internal linking
- Keyword strategy & content clusters: low-competition long-tail keywords first
- Generative Engine Optimisation (GEO): visibility in AI answers (ChatGPT, Perplexity, Google AI Overviews)
- Local SEO: location pages, Google Business Profile, NAP consistency
- E-E-A-T: author expertise, citations, internal authority for rankings
- SEO content that flows directly into marketing automation: organic leads as workflow triggers
Cost savings & workload
Rankings that maintain themselves – your team builds, the system holds.
Cost savings through automation
Audit sprints become obsolete
Technical checks, index monitoring and content refreshes run automatically – instead of expensive audit sprints every six months, you get continuous care for a fraction of the cost. Every issue is fixed before it costs traffic.
Workload reduction
Monitoring runs around the clock
Keyword monitoring, technical checks and performance reports are generated automatically. No more manual exports, no flood of CSVs: your team decides, the system reports.
Effect size depends on starting point, team size and tool stack – the concrete figure we name in the audit.
Optional: in 24/7 operation, driven by agents
This service can be operated continuously by an agent stack: budget, data, tests and delivery run on autopilot and your team shrinks to strategy and decisions. An agent stack is an option with us, not a must – we deliver the same service fully manually or in hybrid mode as well. Details below.
Autonomous agent organisation · SEO & AI Search (GEO)
SEO Orchestrator
Rankings that maintain themselves.
SEO and AI search (GEO) are driven by an agent loop: content, technicals and monitoring run as a cycle. The agents watch rankings, Core Web Vitals and visibility in AI answers, prioritise the biggest levers and implement countermeasures – until you can trust your keywords without checking them daily.
4 specialists on 24/7 duty – each accountable for one KPI
Content Agent
● runs 24/7
KPI: traffic per cluster
Technical Agent
● runs 24/7
KPI: Lighthouse score
GEO Agent
● runs 24/7
KPI: GEO citations
Monitoring Agent
● runs 24/7
KPI: top-3 share
all results flow in
new rules back into the agent stack – the cycle starts again
How to read the diagram: at the top, the orchestrator – it decides which actions run. Below, the agents work 24/7, each accountable for exactly one KPI. All results flow down into the self-learning loop (01 Measure → 02 Analyse → 03 Learn → 04 Apply). The new rules that emerge return into the stack via the left line – so the system gets better every week without anyone fine-tuning by hand.
The agent stack in detail
Every agent works 24/7 in the background: it consumes specific data, produces decisions or content from it and is accountable for exactly one metric.
Content Agent
runs 24/7Creates and updates articles along the keyword clusters, fills gaps and retires weak texts before they cost rankings.
- consumes
- keyword clusters, ranking data, content gap analyses
- produces
- new and refreshed articles along the keyword clusters
- KPI
- traffic per cluster
Technical Agent
runs 24/7Monitors crawl, indexing, hreflang, structured data and Core Web Vitals – and reports regressions with a concrete fix.
- consumes
- crawl reports, Core Web Vitals, hreflang and schema checks
- produces
- concrete fixes with prioritisation and regression tests
- KPI
- Lighthouse score
GEO Agent
runs 24/7Optimises visibility in AI search (ChatGPT, Perplexity, Google AI Overviews): entities, citations and FAQ structure.
- consumes
- AI answer tests (ChatGPT, Perplexity, AI Overviews), entity data
- produces
- entity, citation and FAQ optimisation for AI visibility (GEO)
- KPI
- GEO citations
Monitoring Agent
runs 24/7Compares rankings and traffic daily, spots competitor moves and prioritises which pages the team needs to look at.
- consumes
- daily rankings and traffic per keyword cluster
- produces
- competitor alerts and prioritised tasks for the team
- KPI
- top-3 share
Automated A/B tests
A/B tests run automatically: titles, meta descriptions and content structures are tested in variants (CRO methodology); click and ranking data decide which version stays.
Autonomy levels: who may decide what?
Autonomous – immediate
Bid adjustments within approved frames, budget shifts under threshold, new creatives from the test inventory, negative keywords. The agent executes and documents afterwards.
Orchestrator decision
Channel recommendations, test launches, re-priorisation, rule updates from the learning loop. The orchestrator compares agent recommendations, checks them against frames and decides.
Human approval
Budget increases above threshold, campaign pauses, new audiences, price and promise changes. These actions only run after approval – visible in the dashboard.
The orchestrator’s own duties
The SEO orchestrator keeps the keyword clusters as the single source of truth: it assigns content briefs to the content agent, dispatches technical fixes to the technical agent and controls AI visibility (GEO) – including protection against keyword cannibalisation between its own pages.
Orchestrator live dashboard
- Rankings top-10/top-3 per cluster
- Organic traffic (trend)
- Core Web vitals
- Indexation rate
- AI visibility (GEO citations)
- Open technical fixes
The orchestrator checks these metrics hourly – deviations land in the task queue or become an approval request for the team.
Human-in-the-loop: approval required
- High-volume content gets changed
- URL cluster restructuring (301s)
- Schema.org markup changes
- Removing existing content
The agents work autonomously – up to this point. The orchestrator executes these actions only after approval. That is the difference between automation and risk.
Self-learning: the 4-step cycle behind the org chart
The orchestrator analyses ranking and AI-visibility trends per keyword cluster: which topics gain traffic, which content AI search cites – from this it updates content priorities, spots keyword-cannibalisation pairs early and sharpens cluster boundaries before they cost rankings.
The self-learning loop turns permanently – the agent stack gets better week by week without anyone fine-tuning by hand:
Measure
All results flow in: conversions, costs, delivery rates, rankings, engagement. Without clean measurement an agent learns nothing – which is why the tracking setup is the foundation of every stack.
Analyse
The orchestrator compares results against targets and history, separates causality from coincidence (significance) and recognises which changes really had impact.
Learn
From that, new rules emerge: score weights, bid margins, fatigue thresholds, segments. The orchestrator checks every rule against the approved budget and risk frames.
Apply
The new rules enter the agent policies – from the next round, all agents work with the updated knowledge. The cycle starts again: measure, analyse, learn, apply.
Fewer heads, more output: agents take the routine – your team only steers strategy and budget frames.
Agents are an offer, not a must – you choose the automation level
We deliver every one of these services fully manually as well. The agent stack is one option – and you can switch between the modes at any time without losing your setup or your results.
Fully manual
Classic service: our operational team executes every action personally – setup, operation, reporting. The same quality, fully human operation, maximum control.
Hybrid
Agents take routine, monitoring and 24/7 continuous testing; your team and our operational team decide, prioritise and fine-tune. The most chosen mode.
Autonomous with approvals
The agent stack runs fully through – critical actions (budget, audiences, promises) only after your approval in the dashboard. Maximum output, clear accountability.
All three modes use the same systems architecture – you can switch between them at any stage.
A look into the 24/7 operation: our agent dashboard
This is what operation looks like when this service stack runs on autopilot: orchestrator, KPIs, running A/B tests and your approvals – as an interactive preview with sample data.
Who this service is for
Mid-market with a clear growth goal
20–500 employees who want to turn more traffic into more qualified leads and more closes – without overwhelming sales.
Teams juggling several scattered tools
CRM, email, ads and analytics run side by side. We bring them into one system with a single source of truth.
Companies in DACH + international markets
Same systems architecture, local market logic for Italy, Spain, France, the UK – measured in one report.
How the delivery runs
- 01
Audit & target picture
We analyse data quality, existing processes and KPIs – honestly, with numbers. The result: a shared target picture and a prioritised roadmap.
- 02
Build in milestones
Implementation in clearly prioritised stages – each with a measurable goal. You always see what is going live and what it delivers.
- 03
Operation & scaling
We observe, test and optimise continuously. Monthly reporting, clear KPIs, no black box – scaling follows the numbers, not gut feeling.
Typical starting situations we solve
These patterns keep coming up in our audits. If one of them fits, a conversation is almost always worth it.
Leads come in, but nobody knows if they are good – no scoring, no priority.
The CRM is half-set-up and nobody dares to touch it – the data is incomplete.
Emails are sent, but delivery, open and click rates are weak.
Tracking is broken or missing – attribution is guesswork instead of facts.
What we deliver – concretely
Measurable KPI roadmap
Clear goals per milestone – from lead source to revenue. We name the numbers that should change before we start.
GDPR, consent & data hygiene
Compliance is part of every setup: consent, deletion concepts, clean data – no retrofitting after the data-protection audit.
Documentation & handover
Everything documented: setups, workflows, logic. Your team can keep working independently after the collaboration – no lock-in.
Frequently asked questions
Why is SEO not a "side service" for you?
Because organic leads are the cheapest recurring traffic – but only create value when they flow into automation. That is why SEO is a discipline of its own for us, with its own keywords, clusters and KPIs, and every organic lead starts a CRM workflow directly. SEO without follow-through is content fireworks.
What is Generative Engine Optimisation (GEO) – and do I need it?
GEO optimises content so that AI systems (ChatGPT, Perplexity, Google AI Overviews) cite it. For B2B queries, the share of "answer first" search is growing significantly. We build structured, citable content (FAQ schema, clear answers, E-E-A-T) – which works for Google rankings at the same time.
How long until first rankings?
Technical fixes often show effect within 4–8 weeks. Long-tail keywords (low competition, clear intent) typically rank after 2–4 months. Head keywords like "[industry term] agency" need 6–12 months. We prioritise by search volume × competition × commercial intent – not by vanity.
Do you also do SEO for international markets (EN)?
Yes – with hreflang, local SEO structure per market and content that sounds local (not translated). For DACH + UK/IT/ES/FR we set up separate keyword clusters and location pages per market.
What sets you apart from classic SEO agencies?
Three things: (1) SEO is part of the full funnel for us, not the product – rankings serve revenue, not vanity. (2) Every organic lead is automatically routed into CRM and email journeys. (3) We combine SEO with GEO (AI search) – the topic most classic SEO agencies barely cover yet.
Do we need our own content production?
We produce the content (agent-assisted, edited by us) and maintain the clusters. If you run a blog, we integrate it into the cluster strategy – avoid duplication, strengthen internal linking.
What does SEO & AI Search (GEO) cost with Core Online Marketing?
It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.
How quickly will we see first results from SEO & AI Search (GEO)?
Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.
Do you work with our existing tool stack?
Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.
Do we need dedicated staff on our side for this?
One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.
Are you set up for international markets (e.g. Italy, Spain, the UK)?
Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.
Do you also run the ongoing operation, or just the setup?
Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.
How do you handle legacy data and historical content?
We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.
What concrete cost savings and workload reduction does SEO & AI Search (GEO) bring?
Technical checks, index monitoring and content refreshes run automatically – instead of expensive audit sprints every six months, you get continuous care for a fraction of the cost. Every issue is fixed before it costs traffic. On the workload side: Keyword monitoring, technical checks and performance reports are generated automatically. No more manual exports, no flood of CSVs: your team decides, the system reports. We show the concrete calculation for your setup in the first call.
SEO & AI Search (GEO): Let us calculate what it is worth for you
30 minutes, no strings. We look at your numbers and show where the lever is.
Request a call30 minutes, no strings. No pitch – we look at your data.