What is included
- Landing pages with message match for paid and SEO campaigns
- Conversion rate optimisation (CRO): heatmaps, A/B tests, iterations
- Content strategy for each funnel stage – focused on automation topics
- Copywriting with a clear CTA per funnel stage
- Design and UX without unnecessary weight (performance is part of it)
- Form & lead-flow optimisation down into the automation
Cost savings & workload
Tests run in the background – the savings land in the budget.
Cost savings through automation
Every CRO lift lowers CAC across all channels
Every conversion rate lift lowers customer acquisition cost across all channels – without a single euro of extra media budget. Automated A/B testing finds the lifts that manual optimisation would miss.
Workload reduction
Test management runs without extra headcount
Variant deployment, traffic distribution and result reports run automatically. Your team stops assembling spreadsheets and starts making decisions based on significant numbers.
Effect size depends on starting point, team size and tool stack – the concrete figure we name in the audit.
Optional: in 24/7 operation, driven by agents
This service can be operated continuously by an agent stack: budget, data, tests and delivery run on autopilot and your team shrinks to strategy and decisions. An agent stack is an option with us, not a must – we deliver the same service fully manually or in hybrid mode as well. Details below.
Autonomous agent organisation · Content & CRO
CRO Orchestrator
Every page gets better every day.
Conversion rate optimisation and landing pages run as a test loop for us: the CRO orchestrator coordinates agents that plan, build and evaluate variants. Instead of “one big redesign” you get a steady stream of small, significant improvements – measured by real conversion rates, not opinions.
4 specialists on 24/7 duty – each accountable for one KPI
Test Agent
● runs 24/7
KPI: Δ-CR per test
Copy Agent
● runs 24/7
KPI: click rate
Landing Agent
● runs 24/7
KPI: LCP
UX Agent
● runs 24/7
KPI: form completion
all results flow in
new rules back into the agent stack – the cycle starts again
How to read the diagram: at the top, the orchestrator – it decides which actions run. Below, the agents work 24/7, each accountable for exactly one KPI. All results flow down into the self-learning loop (01 Measure → 02 Analyse → 03 Learn → 04 Apply). The new rules that emerge return into the stack via the left line – so the system gets better every week without anyone fine-tuning by hand.
The agent stack in detail
Every agent works 24/7 in the background: it consumes specific data, produces decisions or content from it and is accountable for exactly one metric.
Test Agent
runs 24/7Plans A/B tests by expected value and traffic volume, computes sample sizes and stops tests at significance.
- consumes
- traffic volume, expected values, significance calculation
- produces
- 2–4 parallel A/B tests with statistically secured winners
- KPI
- Δ-CR per test
Copy Agent
runs 24/7Writes variants of headlines, CTAs and flows based on message-match logic – aligned to traffic source.
- consumes
- traffic sources, message-match requirements, headline performance
- produces
- headline and CTA variants aligned to the traffic source
- KPI
- click rate
Landing Agent
runs 24/7Builds and maintains landing pages as components: variants, tracking, load time – all versioned and repeatable.
- consumes
- load-time metrics (LCP/CLS), variant data, tracking status
- produces
- versioned, repeatable landing-page variants
- KPI
- LCP
UX Agent
runs 24/7Analyses scroll depth, click patterns and form drop-off, derives concrete fixes and prioritises them by conversion impact.
- consumes
- heatmaps, scroll depth, form drop-off data
- produces
- prioritised usability fixes by conversion impact
- KPI
- form completion
Automated A/B tests
A/B tests run automatically: the test agent keeps 2–4 tests running in parallel, computes significance itself and promotes winners to the live variant. New test ideas are fed in by the agent team from the UX data.
Autonomy levels: who may decide what?
Autonomous – immediate
Bid adjustments within approved frames, budget shifts under threshold, new creatives from the test inventory, negative keywords. The agent executes and documents afterwards.
Orchestrator decision
Channel recommendations, test launches, re-priorisation, rule updates from the learning loop. The orchestrator compares agent recommendations, checks them against frames and decides.
Human approval
Budget increases above threshold, campaign pauses, new audiences, price and promise changes. These actions only run after approval – visible in the dashboard.
The orchestrator’s own duties
The CRO orchestrator keeps the test backlog sorted by expected value, defines significance criteria and makes sure no two tests interfere on the same page. All winning variants are documented and adopted as the standard.
Orchestrator live dashboard
- Conversion rate per landing page
- Running tests (significance)
- Drop-off per form step
- Scroll depth / click hits
- Load time (CLS, LCP)
- Won tests (Δ-CR)
The orchestrator checks these metrics hourly – deviations land in the task queue or become an approval request for the team.
Human-in-the-loop: approval required
- Changes to checkout/request forms
- Tests on pages with > 50% traffic
- New pricing or offer variants
The agents work autonomously – up to this point. The orchestrator executes these actions only after approval. That is the difference between automation and risk.
Self-learning: the 4-step cycle behind the org chart
Every completed test, every heatmap anomaly and every form-exit session flows into the learning base: the orchestrator recognises recurring friction points across pages and re-prioritises the test backlog – the next hypothesis is born from the analysis of the last one, not from gut feel.
The self-learning loop turns permanently – the agent stack gets better week by week without anyone fine-tuning by hand:
Measure
All results flow in: conversions, costs, delivery rates, rankings, engagement. Without clean measurement an agent learns nothing – which is why the tracking setup is the foundation of every stack.
Analyse
The orchestrator compares results against targets and history, separates causality from coincidence (significance) and recognises which changes really had impact.
Learn
From that, new rules emerge: score weights, bid margins, fatigue thresholds, segments. The orchestrator checks every rule against the approved budget and risk frames.
Apply
The new rules enter the agent policies – from the next round, all agents work with the updated knowledge. The cycle starts again: measure, analyse, learn, apply.
Fewer heads, more output: agents take the routine – your team only steers strategy and budget frames.
Agents are an offer, not a must – you choose the automation level
We deliver every one of these services fully manually as well. The agent stack is one option – and you can switch between the modes at any time without losing your setup or your results.
Fully manual
Classic service: our operational team executes every action personally – setup, operation, reporting. The same quality, fully human operation, maximum control.
Hybrid
Agents take routine, monitoring and 24/7 continuous testing; your team and our operational team decide, prioritise and fine-tune. The most chosen mode.
Autonomous with approvals
The agent stack runs fully through – critical actions (budget, audiences, promises) only after your approval in the dashboard. Maximum output, clear accountability.
All three modes use the same systems architecture – you can switch between them at any stage.
A look into the 24/7 operation: our agent dashboard
This is what operation looks like when this service stack runs on autopilot: orchestrator, KPIs, running A/B tests and your approvals – as an interactive preview with sample data.
Who this service is for
Mid-market with a clear growth goal
20–500 employees who want to turn more traffic into more qualified leads and more closes – without overwhelming sales.
Teams juggling several scattered tools
CRM, email, ads and analytics run side by side. We bring them into one system with a single source of truth.
Companies in DACH + international markets
Same systems architecture, local market logic for Italy, Spain, France, the UK – measured in one report.
How the delivery runs
- 01
Audit & target picture
We analyse data quality, existing processes and KPIs – honestly, with numbers. The result: a shared target picture and a prioritised roadmap.
- 02
Build in milestones
Implementation in clearly prioritised stages – each with a measurable goal. You always see what is going live and what it delivers.
- 03
Operation & scaling
We observe, test and optimise continuously. Monthly reporting, clear KPIs, no black box – scaling follows the numbers, not gut feeling.
Typical starting situations we solve
These patterns keep coming up in our audits. If one of them fits, a conversation is almost always worth it.
Leads come in, but nobody knows if they are good – no scoring, no priority.
The CRM is half-set-up and nobody dares to touch it – the data is incomplete.
Emails are sent, but delivery, open and click rates are weak.
Tracking is broken or missing – attribution is guesswork instead of facts.
What we deliver – concretely
Measurable KPI roadmap
Clear goals per milestone – from lead source to revenue. We name the numbers that should change before we start.
GDPR, consent & data hygiene
Compliance is part of every setup: consent, deletion concepts, clean data – no retrofitting after the data-protection audit.
Documentation & handover
Everything documented: setups, workflows, logic. Your team can keep working independently after the collaboration – no lock-in.
Frequently asked questions
What do you need for CRO optimisation?
Access to analytics, a heatmap tool (or we set one up), the current campaign copy and a goal both teams share. Without volume we test the message first before pixel-pushing.
Does CRO replace my design team?
No – CRO replaces nothing, but it decides what design turns into. We are happy to work with your design team and deliver test hypotheses and prioritisation.
How much traffic does a landing page need to be tested meaningfully?
Rule of thumb: from ~1,000 visits/month, statistically reliable tests are possible. Below that we focus on message match and structural fixes (CTA, form, load time) – which often bring 10–30% without testing.
Do you also write the content, or only the structure?
Both. We deliver cluster content, landing page copy and test hypotheses from one source – agent-assisted production, edited by us. That saves external copywriters and keeps tone consistent across all funnel stages.
What does Content & CRO cost with Core Online Marketing?
It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.
How quickly will we see first results from Content & CRO?
Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.
Do you work with our existing tool stack?
Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.
Do we need dedicated staff on our side for this?
One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.
Are you set up for international markets (e.g. Italy, Spain, the UK)?
Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.
Do you also run the ongoing operation, or just the setup?
Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.
How do you handle legacy data and historical content?
We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.
What concrete cost savings and workload reduction does Content & CRO bring?
Every conversion rate lift lowers customer acquisition cost across all channels – without a single euro of extra media budget. Automated A/B testing finds the lifts that manual optimisation would miss. On the workload side: Variant deployment, traffic distribution and result reports run automatically. Your team stops assembling spreadsheets and starts making decisions based on significant numbers. We show the concrete calculation for your setup in the first call.
Content & CRO: Let us calculate what it is worth for you
30 minutes, no strings. We look at your numbers and show where the lever is.
Request a call30 minutes, no strings. No pitch – we look at your data.