Industries we work in regularly
Our core industries are IT, e-commerce and local. In addition, we regularly work with companies in trades, healthcare, law, hospitality/gastronomy and industry. The difference is not the architecture, but the parameters: regulation (e.g. pharmaceutical advertising law, lawyers’ advertising rules), buying cycles (weeks vs. years) and the channels that actually work in the respective industry.
What we do for this industry
Four levers that demonstrably work in this industry – each with a measurable goal, none of them from the standard catalogue.
Trades & services
Google Business Profile, local SEO, review system and local ads with call tracking: the channel mix that brings enquiries in the region – not reach on Facebook.
Healthcare & practices
Compliance-first content (compliant with HWG), location SEO for practices, review management and appointment routing: visible in the area, without legal grey zones.
Law firms & advisory
Specialised content clusters by case type, lawyers’ advertising rules properly observed, lead routing by specialisation, and follow-up automation for recurring mandates.
Hotels, gastronomy & mechanical engineering
Hotels: OTA strategy plus direct-booking funnel. Gastronomy: local visibility and reviews. Mechanical engineering: long B2B cycles with content clusters, lead scoring, and trade fair routing into the same pipeline.
The services behind it
Industry marketing is not a separate product line with us – it is the translation of our system services into your industry. These are the building blocks that this page stands on:
Performance Marketing
Google, Meta & LinkedIn ads with a ROAS focus
Learn moreSEO & AI Search (GEO)
SEO core: rankings, GEO & long-tail clusters
Learn moreContent & CRO
Landing pages, content & conversion optimisation
Learn moreMarketing Automation
Workflows, lead scoring & tool setup
Learn moreEmail Marketing
Email automation, drops & deliverability
Learn moreWhat this page is optimised for
These are the search terms with the highest search volume in the industry that this page covers – they appear in the title, the description and the body, so the page is found where the demand originates.
marketing for tradespeople
purchase-oriented niche, high value
marketing for doctors
high search volume, regulated
marketing for law firms
purchase intent, B2B-adjacent
marketing for hotels
broad niche, OTA-related
marketing for mechanical engineering
B2B industry, long-cycle
marketing for restaurants
local niche, high competition
Frequently asked questions: More Industries
Do you know our industry – who works on our project specifically?
Every project starts with an industry workshop: we translate the core architecture (data, automation, channels) to your regulation and buying cycle and assign a fixed lead. In heavily regulated industries (healthcare, law), a compliance check is built into every content step.
How does your approach differ from an industry specialist agency?
An industry agency knows your market, but often works in silos: content here, ads there, CRM never. We bring the full data and automation architecture – paid, SEO, email, CRM and tracking feed the same system. The industry translation is the first step, not a substitute for the system.
Do you work in heavily regulated industries (healthcare, law)?
Yes. In healthcare we work to HWG-compliant content guidelines, and for law firms according to the applicable lawyers’ advertising rules. Every text goes through a compliance check before publication – documented, so you have the proof for court or bar association.
How long until we see the first measurable effects?
From week 2, we measure everything (tracking, profile, ads). First effects: 4–8 weeks for local and performance channels, 3–6 months for content- and SEO-driven industries such as law firms or industry. In the audit we set the expectation horizon industry-specifically – with numbers, not promises.
More Industries: let us calculate what it is worth for you
30 minutes, no strings attached. We look at your industry, your channels and your numbers – and show where the lever is.
Request a call30 minutes, no strings. No pitch – we look at your data.