What is included
- LinkedIn strategy: personal branding + company page in combination
- Content production for B2B decision-makers (without "content waste")
- Community building in specialist networks and Slack/Groups
- Social listening and monitoring for lead identification
- Social ads (LinkedIn, Meta) wired into landing pages & automations
Cost savings & workload
The community grows – the effort stays the same.
Cost savings through automation
Up to 70% less time on routine tasks
Automated scheduling, cross-posting and first responses replace hours of manual monitoring. Community growth no longer requires a proportionally growing budget for headcount and tools.
Workload reduction
Only 10% of replies need a human
Content planning, distribution and moderation queues run on workflows. Your team only handles the replies that really need a human – the other 90% are covered by the system.
Effect size depends on starting point, team size and tool stack – the concrete figure we name in the audit.
Optional: in 24/7 operation, driven by agents
This service can be operated continuously by an agent stack: budget, data, tests and delivery run on autopilot and your team shrinks to strategy and decisions. An agent stack is an option with us, not a must – we deliver the same service fully manually or in hybrid mode as well. Details below.
Autonomous agent organisation · Social & Community
Social Orchestrator
Presence that never sleeps.
Social & community need frequency and consistency. The orchestrator coordinates content, community and analytics agents that keep the posting rhythm, replies and topic pipeline in check – the brand stays active even when nobody is glued to the channel.
4 specialists on 24/7 duty – each accountable for one KPI
Content Agent
● runs 24/7
KPI: reach/post
Community Agent
● runs 24/7
KPI: response time
Calendar Agent
● runs 24/7
KPI: posting coverage
Analytics Agent
● runs 24/7
KPI: engagement rate
all results flow in
new rules back into the agent stack – the cycle starts again
How to read the diagram: at the top, the orchestrator – it decides which actions run. Below, the agents work 24/7, each accountable for exactly one KPI. All results flow down into the self-learning loop (01 Measure → 02 Analyse → 03 Learn → 04 Apply). The new rules that emerge return into the stack via the left line – so the system gets better every week without anyone fine-tuning by hand.
The agent stack in detail
Every agent works 24/7 in the background: it consumes specific data, produces decisions or content from it and is accountable for exactly one metric.
Content Agent
runs 24/7Turns news, cases and guide content into posts – in the brand’s tone, formatted per channel.
- consumes
- news, cases, guide content, brand tone
- produces
- channel-ready posts from company content
- KPI
- reach/post
Community Agent
runs 24/7Keeps comments and DMs in hand: prioritises urgent topics, keeps reply templates ready, escalates complex cases to the team.
- consumes
- comments, DMs, audience sentiment
- produces
- prioritised replies, templates and escalations to the team
- KPI
- response time
Calendar Agent
runs 24/7Plans the posting rhythm, avoids clustering and covers market time zones (DACH + international).
- consumes
- market time zones, frequency goals, clustering checks
- produces
- coordinated posting plans across all channels and markets
- KPI
- posting coverage
Analytics Agent
runs 24/7Measures reach, engagement and follower growth, spots trending formats and feeds the topic pipeline.
- consumes
- engagement, reach and growth data per channel
- produces
- format recommendations and new topics for the pipeline
- KPI
- engagement rate
Automated A/B tests
A/B tests run automatically: formats, posting times and hooks are variant-tested; engagement data decides the default strategy.
Autonomy levels: who may decide what?
Autonomous – immediate
Bid adjustments within approved frames, budget shifts under threshold, new creatives from the test inventory, negative keywords. The agent executes and documents afterwards.
Orchestrator decision
Channel recommendations, test launches, re-priorisation, rule updates from the learning loop. The orchestrator compares agent recommendations, checks them against frames and decides.
Human approval
Budget increases above threshold, campaign pauses, new audiences, price and promise changes. These actions only run after approval – visible in the dashboard.
The orchestrator’s own duties
The social orchestrator keeps frequency and tone within brand frames: it plans the posting rhythm across all channels, checks every agent draft against brand guidelines and releases posts – complex community cases are escalated to the team, not answered.
Orchestrator live dashboard
- Reach & engagement per channel
- Follower growth
- Response times (comments/DMs)
- Trending formats (top 3)
- Posting coverage per market
- Escalations (open)
The orchestrator checks these metrics hourly – deviations land in the task queue or become an approval request for the team.
Human-in-the-loop: approval required
- Posts with prices or promises
- Replies to critical topics/feedback
- Influencer collaborations
- Reposting third-party content
The agents work autonomously – up to this point. The orchestrator executes these actions only after approval. That is the difference between automation and risk.
Self-learning: the 4-step cycle behind the org chart
Engagement and response-time data per channel flow into the learning base: the orchestrator learns which tone, which formats and which times work per market – and plans the next content calendar from that instead of relying on fixed frequency plans.
The self-learning loop turns permanently – the agent stack gets better week by week without anyone fine-tuning by hand:
Measure
All results flow in: conversions, costs, delivery rates, rankings, engagement. Without clean measurement an agent learns nothing – which is why the tracking setup is the foundation of every stack.
Analyse
The orchestrator compares results against targets and history, separates causality from coincidence (significance) and recognises which changes really had impact.
Learn
From that, new rules emerge: score weights, bid margins, fatigue thresholds, segments. The orchestrator checks every rule against the approved budget and risk frames.
Apply
The new rules enter the agent policies – from the next round, all agents work with the updated knowledge. The cycle starts again: measure, analyse, learn, apply.
Fewer heads, more output: agents take the routine – your team only steers strategy and budget frames.
Agents are an offer, not a must – you choose the automation level
We deliver every one of these services fully manually as well. The agent stack is one option – and you can switch between the modes at any time without losing your setup or your results.
Fully manual
Classic service: our operational team executes every action personally – setup, operation, reporting. The same quality, fully human operation, maximum control.
Hybrid
Agents take routine, monitoring and 24/7 continuous testing; your team and our operational team decide, prioritise and fine-tune. The most chosen mode.
Autonomous with approvals
The agent stack runs fully through – critical actions (budget, audiences, promises) only after your approval in the dashboard. Maximum output, clear accountability.
All three modes use the same systems architecture – you can switch between them at any stage.
A look into the 24/7 operation: our agent dashboard
This is what operation looks like when this service stack runs on autopilot: orchestrator, KPIs, running A/B tests and your approvals – as an interactive preview with sample data.
Who this service is for
Mid-market with a clear growth goal
20–500 employees who want to turn more traffic into more qualified leads and more closes – without overwhelming sales.
Teams juggling several scattered tools
CRM, email, ads and analytics run side by side. We bring them into one system with a single source of truth.
Companies in DACH + international markets
Same systems architecture, local market logic for Italy, Spain, France, the UK – measured in one report.
How the delivery runs
- 01
Audit & target picture
We analyse data quality, existing processes and KPIs – honestly, with numbers. The result: a shared target picture and a prioritised roadmap.
- 02
Build in milestones
Implementation in clearly prioritised stages – each with a measurable goal. You always see what is going live and what it delivers.
- 03
Operation & scaling
We observe, test and optimise continuously. Monthly reporting, clear KPIs, no black box – scaling follows the numbers, not gut feeling.
Typical starting situations we solve
These patterns keep coming up in our audits. If one of them fits, a conversation is almost always worth it.
Leads come in, but nobody knows if they are good – no scoring, no priority.
The CRM is half-set-up and nobody dares to touch it – the data is incomplete.
Emails are sent, but delivery, open and click rates are weak.
Tracking is broken or missing – attribution is guesswork instead of facts.
What we deliver – concretely
Measurable KPI roadmap
Clear goals per milestone – from lead source to revenue. We name the numbers that should change before we start.
GDPR, consent & data hygiene
Compliance is part of every setup: consent, deletion concepts, clean data – no retrofitting after the data-protection audit.
Documentation & handover
Everything documented: setups, workflows, logic. Your team can keep working independently after the collaboration – no lock-in.
Frequently asked questions
Do we need social media for B2B?
Yes – especially LinkedIn and increasingly via specialist communities. The lever is not viral reach but a trust advance before the conversation. We use social as a support layer for sales and automation.
How much social is actually needed?
Rather 2–3 strong formats per week than 10 weak ones. We prioritise based on what your target audience actually reads during the buying process.
Social ads or organic content?
Both, with separate jobs: organic content builds trust and E-E-A-T, ads scale the message to defined audiences. Both flow into the same landing pages and the same journeys.
What does Social & Community cost with Core Online Marketing?
It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.
How quickly will we see first results from Social & Community?
Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.
Do you work with our existing tool stack?
Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.
Do we need dedicated staff on our side for this?
One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.
Are you set up for international markets (e.g. Italy, Spain, the UK)?
Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.
Do you also run the ongoing operation, or just the setup?
Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.
How do you handle legacy data and historical content?
We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.
What concrete cost savings and workload reduction does Social & Community bring?
Automated scheduling, cross-posting and first responses replace hours of manual monitoring. Community growth no longer requires a proportionally growing budget for headcount and tools. On the workload side: Content planning, distribution and moderation queues run on workflows. Your team only handles the replies that really need a human – the other 90% are covered by the system. We show the concrete calculation for your setup in the first call.
Social & Community: Let us calculate what it is worth for you
30 minutes, no strings. We look at your numbers and show where the lever is.
Request a call30 minutes, no strings. No pitch – we look at your data.