Martech: one data foundation that everything else builds on

Yes. We recommend by fit, data quality and total cost – partner discounts do not drive recommendations. If an existing tool makes sense, we keep it; if not, we advise on switching. The stack serves the system, not the other way round.

Depending on volume and sources: a CRM is enough as long as the contact data and events suffice. Once many touchpoints (web, ads, offline, shops) converge, a CDP becomes sensible. We check that in the audit based on your data – not as a rule of thumb.

MDM ensures that every customer exists exactly once and completely: deduplication, unique IDs, clean fields. That makes targeting, email sending and reporting reliable – and the cost of broken data drops measurably.

That depends on scope and data quality. It is a fixed-price project, and in the first call you get a concrete range. Ongoing maintenance and operation are available as a monthly package.

Yes. Many clients start with the setup and take over afterwards – we document and train. Others let us run the whole operation: data flows, MDM rules, sync status and consent then run on workflows with clear escalation.

It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.

Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.

Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.

One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.

Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.

Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.

We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.

MDM and integrations remove duplicates, empty fields and siloed tools: that lowers the cost of every single marketing step, because targeting, sending and reporting run on clean data. At the same time it makes redundant licences visible that you can cancel. On the workload side: Sync status, MDM rules, data flows and consent run automatically and flag only exceptions. Your team works on a clean source of truth from day one – instead of spending weeks on imports, deduplication and manual corrections. We show the concrete calculation for your setup in the first call.