What is included
- Workflows & journeys across the full funnel – from awareness to win-back
- Lead scoring & segmentation that align sales and marketing
- Email automation & lifecycle drops including deliverability
- Tool implementation (HubSpot, Salesforce, Pipedrive, Klaviyo, Braze, and more)
- Data hygiene, consent & tracking integration as standard
- Documented setup & reporting instead of a black box
Cost savings & workload
Your team sells. The system writes, nurtures and reminds.
Cost savings through automation
No lead lost without an answer
Every lead that is answered automatically is revenue that does not have to be bought again through paid. Automated lifecycle processes and scoring direct the budget to those who actually buy – not to those who only click.
Workload reduction
Journeys run around the clock
Lead routing, data hygiene and lifecycle journeys run in the background. No manual lists, no missed follow-ups: your team has the personal conversations, the system handles everything around them.
Effect size depends on starting point, team size and tool stack – the concrete figure we name in the audit.
Optional: in 24/7 operation, driven by agents
This service can be operated continuously by an agent stack: budget, data, tests and delivery run on autopilot and your team shrinks to strategy and decisions. An agent stack is an option with us, not a must – we deliver the same service fully manually or in hybrid mode as well. Details below.
Autonomous agent organisation · Marketing Automation
Automation Orchestrator
Your 24/7 marketing team: workflows that never sleep.
Marketing automation is the core of our agency – and the area where agents deliver the biggest leverage. The orchestrator coordinates agents that maintain workflows, score leads, keep data clean and steer journeys. The result: every signal is handled, every lead gets the right message at the right time – without anyone writing emails manually or scrubbing lists.
4 specialists on 24/7 duty – each accountable for one KPI
Workflow Agent
● runs 24/7
KPI: error rate
Scoring Agent
● runs 24/7
KPI: score accuracy
Data Hygiene Agent
● runs 24/7
KPI: field completeness
Nurture Agent
● runs 24/7
KPI: re-engagement rate
all results flow in
new rules back into the agent stack – the cycle starts again
How to read the diagram: at the top, the orchestrator – it decides which actions run. Below, the agents work 24/7, each accountable for exactly one KPI. All results flow down into the self-learning loop (01 Measure → 02 Analyse → 03 Learn → 04 Apply). The new rules that emerge return into the stack via the left line – so the system gets better every week without anyone fine-tuning by hand.
The agent stack in detail
Every agent works 24/7 in the background: it consumes specific data, produces decisions or content from it and is accountable for exactly one metric.
Workflow Agent
runs 24/7Deploys new workflows (lead follow-up, win-back, nurturing) from templates, monitors error rates and repairs broken paths.
- consumes
- workflow templates, error rates, trigger events
- produces
- active, repaired and new automations (lead follow-up, win-back)
- KPI
- error rate
Scoring Agent
runs 24/7Updates lead scores in real time based on behaviour and data quality, triggers sales handoffs and reports score drift.
- consumes
- behavioural and CRM signals per lead in real time
- produces
- current lead scores, sales handoffs and drift reports
- KPI
- score accuracy
Data Hygiene Agent
runs 24/7Deduplicates, normalises and enriches contacts around the clock – fields, company sizes and consent status stay clean.
- consumes
- contact data, duplicates, consent status
- produces
- cleaned and enriched data sets around the clock
- KPI
- field completeness
Nurture Agent
runs 24/7Steers lifecycle drops and re-engagement, pauses on purchase/unsubscribe and measures impact per segment.
- consumes
- lifecycle status, purchase and unsubscribe signals
- produces
- adjusted journeys with measurable impact per segment
- KPI
- re-engagement rate
Automated A/B tests
A/B tests run automatically: subject lines, timing and content variants of journeys are tested in continuous operation – the scoring agent uses the winners for segment assignment.
Autonomy levels: who may decide what?
Autonomous – immediate
Bid adjustments within approved frames, budget shifts under threshold, new creatives from the test inventory, negative keywords. The agent executes and documents afterwards.
Orchestrator decision
Channel recommendations, test launches, re-priorisation, rule updates from the learning loop. The orchestrator compares agent recommendations, checks them against frames and decides.
Human approval
Budget increases above threshold, campaign pauses, new audiences, price and promise changes. These actions only run after approval – visible in the dashboard.
The orchestrator’s own duties
The automation orchestrator conducts the 24/7 marketing operation: it assigns workflow tasks, watches lead-scoring calibration (score drift), keeps data hygiene on pace and decides which journey changes may go live immediately – e.g. a win-back drop – and which (segment size, send volume) need approval first.
Orchestrator live dashboard
- Qualified leads per week (MQL→SQL)
- Lead score distribution & drift
- Workflow error rates
- Journeys (active/paused)
- Data field completeness
- Sales handoff response time
The orchestrator checks these metrics hourly – deviations land in the task queue or become an approval request for the team.
Human-in-the-loop: approval required
- Journey changes affecting > 10% of contacts
- New segments with commercial promises
- Customer/CRM data into new workflows
- Changes to lead-scoring rules
The agents work autonomously – up to this point. The orchestrator executes these actions only after approval. That is the difference between automation and risk.
Self-learning: the 4-step cycle behind the org chart
The scoring calibration runs continuously: from every won or lost deal, the orchestrator learns which behavioural signals predict real purchase intent – score weights, trigger timing and segment boundaries update themselves, tighter to the reality of your sales every week.
The self-learning loop turns permanently – the agent stack gets better week by week without anyone fine-tuning by hand:
Measure
All results flow in: conversions, costs, delivery rates, rankings, engagement. Without clean measurement an agent learns nothing – which is why the tracking setup is the foundation of every stack.
Analyse
The orchestrator compares results against targets and history, separates causality from coincidence (significance) and recognises which changes really had impact.
Learn
From that, new rules emerge: score weights, bid margins, fatigue thresholds, segments. The orchestrator checks every rule against the approved budget and risk frames.
Apply
The new rules enter the agent policies – from the next round, all agents work with the updated knowledge. The cycle starts again: measure, analyse, learn, apply.
Fewer heads, more output: agents take the routine – your team only steers strategy and budget frames.
Agents are an offer, not a must – you choose the automation level
We deliver every one of these services fully manually as well. The agent stack is one option – and you can switch between the modes at any time without losing your setup or your results.
Fully manual
Classic service: our operational team executes every action personally – setup, operation, reporting. The same quality, fully human operation, maximum control.
Hybrid
Agents take routine, monitoring and 24/7 continuous testing; your team and our operational team decide, prioritise and fine-tune. The most chosen mode.
Autonomous with approvals
The agent stack runs fully through – critical actions (budget, audiences, promises) only after your approval in the dashboard. Maximum output, clear accountability.
All three modes use the same systems architecture – you can switch between them at any stage.
A look into the 24/7 operation: our agent dashboard
This is what operation looks like when this service stack runs on autopilot: orchestrator, KPIs, running A/B tests and your approvals – as an interactive preview with sample data.
Who this service is for
Mid-market with a clear growth goal
20–500 employees who want to turn more traffic into more qualified leads and more closes – without overwhelming sales.
Teams juggling several scattered tools
CRM, email, ads and analytics run side by side. We bring them into one system with a single source of truth.
Companies in DACH + international markets
Same systems architecture, local market logic for Italy, Spain, France, the UK – measured in one report.
How the delivery runs
- 01
Audit & target picture
We analyse data quality, existing processes and KPIs – honestly, with numbers. The result: a shared target picture and a prioritised roadmap.
- 02
Build in milestones
Implementation in clearly prioritised stages – each with a measurable goal. You always see what is going live and what it delivers.
- 03
Operation & scaling
We observe, test and optimise continuously. Monthly reporting, clear KPIs, no black box – scaling follows the numbers, not gut feeling.
Typical starting situations we solve
These patterns keep coming up in our audits. If one of them fits, a conversation is almost always worth it.
Leads come in, but nobody knows if they are good – no scoring, no priority.
The CRM is half-set-up and nobody dares to touch it – the data is incomplete.
Emails are sent, but delivery, open and click rates are weak.
Tracking is broken or missing – attribution is guesswork instead of facts.
What we deliver – concretely
Measurable KPI roadmap
Clear goals per milestone – from lead source to revenue. We name the numbers that should change before we start.
GDPR, consent & data hygiene
Compliance is part of every setup: consent, deletion concepts, clean data – no retrofitting after the data-protection audit.
Documentation & handover
Everything documented: setups, workflows, logic. Your team can keep working independently after the collaboration – no lock-in.
Frequently asked questions
What does a marketing automation setup cost?
It depends on scope, tooling and data quality – so we name no flat rate. In the first call you get a concrete range tailored to your setup: projects as fixed price after the audit, ongoing operation as a monthly package.
Do you also take over half-finished or unclear CRM setups?
Yes – that is one of our core use cases. We start with a data and workflow audit, prioritise what drives revenue fast, and fix the rest systematically. Many clients come to us with exactly this problem.
Which tools do you support?
HubSpot, Salesforce, Pipedrive, Klaviyo, Braze, ActiveCampaign, Mailjet and typical shop, ads and analytics integrations. We are tool-agnostic and pick based on your situation – not on partner discounts.
What is the difference between marketing automation and CRM?
The CRM is the data source (contacts, deals, history). Marketing automation is the layer above: workflows, scoring, email and lifecycle drops that run on the CRM data. Both together form a system – one without the other stays incomplete.
How quickly do we see first effects from automation?
First drops (e.g. lead follow-up, welcome journey) often run within 2–4 weeks. The full effects on pipeline and revenue show after 2–3 months – when volume, data quality and process are in place.
What does Marketing Automation cost with Core Online Marketing?
It depends on scope, tools and data quality. In the first call you get a concrete range and a milestone roadmap – no strings attached. Ongoing operation is available as a monthly package, projects as a fixed price.
How quickly will we see first results from Marketing Automation?
Usually after 4–8 weeks, depending on the starting point. In the audit we define the KPIs that should change, and we report monthly and transparently – what is better, what is unchanged, what is worse.
Do you work with our existing tool stack?
Usually yes – we are tool-agnostic. If an existing tool makes sense, we keep it; if not, we advise on switching. Partner discounts do not drive recommendations.
Do we need dedicated staff on our side for this?
One contact person for decisions is enough. We handle build and operation and document everything, so your team can continue independently after the collaboration.
Are you set up for international markets (e.g. Italy, Spain, the UK)?
Yes. We are based in Berlin and work with local performance leads for Italy, Spain, France and the UK – the same systems architecture, local market logic, reporting in one currency: your KPIs.
Do you also run the ongoing operation, or just the setup?
Both is possible. Many clients start with the setup and take over the operation themselves afterwards – we document and train. Others let us run the whole operation. In the first call we say honestly what serves you better in your situation.
How do you handle legacy data and historical content?
We start with a data audit: what is usable, what needs to be cleaned, what can be deleted. Historical content is mapped and migrated where it is worth it – not blindly. You start clean, without inheriting debt.
What concrete cost savings and workload reduction does Marketing Automation bring?
Every lead that is answered automatically is revenue that does not have to be bought again through paid. Automated lifecycle processes and scoring direct the budget to those who actually buy – not to those who only click. On the workload side: Lead routing, data hygiene and lifecycle journeys run in the background. No manual lists, no missed follow-ups: your team has the personal conversations, the system handles everything around them. We show the concrete calculation for your setup in the first call.
Marketing Automation: Let us calculate what it is worth for you
30 minutes, no strings. We look at your numbers and show where the lever is.
Request a call30 minutes, no strings. No pitch – we look at your data.